“How much is my home worth?”

Are you considering selling your home? Can you rely on online calculators to estimate your home’s value?  Let me share a little secret with you: your home’s value is influenced by recent sales activity, the competition it will face in attracting buyers, the home’s condition, and the marketing strategy it will use to build up demand.

Without a real assessment, your home could sell well under its potential value… leaving you with less equity to save or invest. The only way to get an accurate assessment of your home’s value is to have a licensed professional 1) evaluate the condition of your home, 2) analyze its potential against the competition, and 3) create a custom marketing plan to attract buyers.

Our Method for Assessing Home Values

First, we acquire local market info by previewing similar or competing homes on the market. These homes are what buyers are using to gauge what they are getting for their money. Having knowledge of what’s on the market, what homes are going under contract for, what they are selling for is key to getting a real assessment.

The next step is to analyze your home in person. When we assess your home’s value, we look at several factors: location, the interior, the outside areas, and the overall condition of your home. These factors are weighed against the competing inventory buyers are previewing as they search for homes.

These factors are what buyers will both consciously and unconsciously consider when ranking and valuing what a home is worth to them. Remember, a home’s true value, regardless of assessment, is the price an able buyer is willing to pay.

Pricing Strategy

Once we have established your home’s value, we create a pricing strategy to attract the right offers. A common mistake is to price the home well above market value. A sure-tell sign a home is overpriced is few or no showings.

When you price your home “in the market” you will generate a lot of interest. Buyers’ interest translates into demand, which can lead to lots of showings and, hopefully, multiple offers.

Marketing Plan for Your Home

When it comes to finding potential buyers for a home, there are critical steps that must be taken before you list it for sale… steps that determine whether or not your property will be discovered by buyers searching for homes.

Unfortunately, most agents upload poorly taken photos into the Multiple Listings Services and hope the price sells the home. They don’t know whether your home can be found online.

As part of our Property Marketing Plan, we use a “go to market” sequence to make sure your property can be found online. These steps include using professional photos of your home, uploading video content on YouTube, posting information on social media, driving traffic to your home online using Facebook and other popular social media platforms, and using the right home search sites. As a result, your home is seen by tens of thousands of people searching for homes.

Thinking of Selling?

Get a realistic assessment of your home’s value from us and start planning your move now. Just complete as much of the information as you can in the fields below and I’ll start analyzing your home’s value.

Get Your Expert Home Value Analysis Today!